Mr Daniel Flügger founded our Company in Germany in 1783 - more than two centuries ago. One hundred years later, in 1890, the Flügger Company successfully enters the Danish market and in 1948 it becomes a 100% Danish owned company. Flügger goes public in 1983 and the shares of Flügger A/S are traded at the Copenhagen Stock Exchange.

Today the Flügger vision is to be a leading international retailer of decorative coatings.

At Flügger we are realizing this vision by being a cost-effective producer, distributor and retailer of a wide and well-coordinated range of branded coatings, wallpapers, wood preservatives, abrasives, paint tools, cleaners and cleaning tools.

Currently Flügger operates several hundred outlets - Flügger decor - in many countries throughout the world.

The Flügger Franchise

The Flügger Franchise is a tried and tested concept. Through more than 200 years of history, Flügger has evolved into the ultimate one-stop shop for every paint and decoration job imaginable.

We carefully develop our product range, which revolves around paint products for walls and ceilings, woodwork paint, wood preservatives and exterior wall paints, as well as wallpaper and wall coverings. Yet your Flügger assortment naturally includes fillers, cleaners and primers, as well as paint brushes, tools and other accessories.

By becoming a Flügger franchiser you will gain access to this extensive range of branded quality products at a discounted rate, and by offering the full range of products necessary for a paint or decoration job the Flügger franchise gives you an attractive earnings potential.

You can rest assure that we will stock your shelves with all the products you need and provide you with an effective distribution system to the benefit of your business.

By becoming a Flügger franchiser you will gain access to our formula for success - our retail concepts.

The retail concepts ranging from a detailed description of the day-to-day management of a Flügger franchise to IT procedures will be presented to you in the form of several user-friendly manuals and CD-roms.

The local sales and support organisation will assist you in designing the shop and implementing

the franchise package. We guarantee that the result will be a contemporary shop, which will clearly identify you as part of a successful international retail chain.

The Flügger Franchiser   

The typical franchiser is a business or an individual with experience from the construction, home improvement or coating industry.

Most franchisers are already operating their own businesses selling to the construction or home improvement industry. They see investing in a Flügger franchise as a way to enhance their local image, gain access to a comprehensive range of quality products and to improve their earnings potential by targeting both business and private customers.

A franchiser could for example be a decoration or painting company, a developer, a construction company or a professional individual with good commercial connections to developers, etc.

Flügger owns and manages about one third of the Flügger decor shops directly. The locations of these are carefully considered in relation to the interests of our franchise takers.

The direct involvement by Flügger has been an essential element for the success of the chain. By operating a number of outlets Flügger has the ability to quickly react to shifting trends and customer preferences and adjust the product range accordingly.

The Flügger franchise shops have a distinctive and striking visual profile and are recognizable anywhere in the world where you can find our many hundred franchise shops.

The inspiring Flügger concept is targeting customers who appreciate professional advice and who are in the market for quality at a reasonable price.

All shops are designed according to the same functional principles and layouts. This guarantees widespread customer recognition and differentiates the Flügger franchise shops from most other coatings and decoration retailers.

In order to preserve the unique Flügger identity and ensure the same quality experience at all Flügger shops, all products and their packagings are branded. In general we do not allow for other brands to be sold through a franchise shop.

By adhering to the Flügger visual profile and own-brand strategy Flügger is able to conduct effective marketing and branding campaigns to the benefit of all Flügger franchisers. Flügger will also assist with your local marketing activities, hereunder establishing the correct facade profile of your shop.

Training and Education.   

The Flügger chain stands for quality, professionalism and excellent customer service.

Flügger has developed a range of educational programmes, which will introduce you and your staff to the Flügger product range, painting methods and paint treatments. We will provide you with detailed IT based instructions - "Flügger Application Guide" -, which will help you to give the best possible advice in any given situation.

The daily training and coaching is of course your responsibility, but your local Flügger market organisation will always be available for assistance in this matter.

Next Step 

The coating business is quite lucrative with good earnings potential. The Flügger franchise will assist you in exploiting this potential to the full.

We will offer you the opportunity to become a Flügger franchiser if we are convinced that your circumstances and location have the potential for success.

If this sounds interesting we hope to hear from you. If you do not have a local point of Flügger contact, you are welcome to contact us on: email address export@flugger.com