When we talk about chemicals in and from our buildings, the focus is often on substances that cause problems for people and the environment. Because there are lots of undesirable chemicals out there that we don’t want in our bodies, products or homes. But chemistry is not in itself the dirty word that I feel it is often made out to be in the public debate.
Chemistry is also what makes our materials long-lasting, which is also an essential element of sustainability. It is more important than ever to understand how to use chemicals wisely, rather than making it our mission to avoid all chemicals.
Chemistry is what binds the pigment in paint, ensures a uniform surface and protects against moisture and wear. Chemistry contributes to extending the lifespan of buildings and other items. Without the right chemistry, we would not have products that can withstand wind, weather and everyday use for decades. Modern paint technology clearly demonstrates how chemistry, when applied in a targeted manner, can both improve functionality and reduce environmental impact.
At Flügger, we often encounter scepticism when the topic of chemistry arises. And that’s completely understandable! The majority of us have been raised with the notion that chemistry is dangerous. But today’s reality is far more nuanced. I hope that future discussions about chemistry will be driven primarily by curiosity rather than fear.
Developments in paint technology are a good example of how far we have come. Whereas painters in the old days worked in strong solvent vapours and risked allergic reactions or, in extreme cases, so-called ‘painter’s brain’, modern paints today are predominantly water-based, with low emissions and minimal allergy risk.
But it is chemistry that has made it possible to remove the harmful substances – while still ensuring that the paint covers, binds and adheres as it should. This is the result of targeted innovation, not the absence of chemistry.
Today, it is actually the right chemistry that makes paint both durable and sustainable. It protects buildings from moisture and mould, which causes less wear and tear on woodwork and other building components. This contributes to extending the lifespan of our houses, which benefits the environment. For example, chemistry plays a role in ensuring that outdoor woodwork does not need to be replaced every few years, which would result in significantly increased deforestation.
EU regulations and eco-labels such as the Swan label have contributed to the phase-out of many harmful substances, and this has certainly been a necessary step. But at the same time, these developments create new challenges for the manufacturers. When solvents are removed and preservatives are restricted, water-based products become more vulnerable. The paint can become stale more easily, its shelf life decreases, and the risk of waste increases.
This creates a dilemma where the good intentions behind the regulation actually risk compromising sustainability. In an attempt to make paint “cleaner”, we risk creating more waste and thereby increasing our environmental impact.
This does not mean that regulations are not important. On the contrary, regulation has made a significant difference. Substances that previously caused allergies have been removed, and both painters and consumers are much better protected today. However, we must be careful not to lose the features that chemistry was intended to ensure in our efforts to use as little chemistry as possible.
This is precisely where understanding the role of chemistry becomes crucial – not just as an ingredient, but as a key to combining safety, durability and reduced environmental impact.
It bothers me when chemistry itself is made the undisputed villain in conversations about climate and the environment. If the debate about chemistry is to move us forward, it must focus less on the absence of chemistry and more on its responsible and relevant use. When used correctly, chemistry can help make products more durable, reduce waste and protect both buildings and people. It is part of the solution to the challenges we face in the construction industry.
It is through understanding and innovation that we can develop even better and more sustainable products. And that is how we ensure that we avoid undesirable chemicals while maintaining functionality and durability.
Chemistry is not a problem in itself. But we must use it correctly.
Casper Paggio Hansson Felt
Communications Manager
In accordance with Section 107d of the Danish Financial Statements Act, Flügger has defined diversity targets for the composition of the group’s Board of Directors, Executive Board, and overall workforce.
When appointing the members in Flügger group A/S elected by the general meeting, we focus on both diversity and the individual members’ competencies and experience. Our goal is to ensure gender balance and a broad skill set aligned with the company’s core and strategic priorities.
We have defined specific targets for gender representation and independence on the Board:
The management of Flügger group A/S consists of three members: the CEO, CFO, and majority shareholder Ulf Schnack, who has been actively involved in the company since 1958.
Flügger has chosen not to define specific diversity targets for the management. This is because we prioritise insight, experience and relevant competencies when appointing executive members.
Flügger aims for a gender composition in other management levels and the overall workforce where the underrepresented gender constitutes at least 40% (40/60%), aligning with the objective for the composition of the Board of Directors.
Flügger’s recruitment principles and guidelines further support Flügger’s diversity objectives and policy.
We continuously strive to ensure diversity both at the leadership level and across all employee groups.
Our efforts are based on the following principles:
At Flügger, we believe that a diverse workplace and an inclusive work environment are valuable assets. We recognize and value individual differences and believe that diverse teams – including leadership – drive innovation, make better decisions and foster openness and tolerance across the organisation.
Flügger is committed to being a responsible employer. We recruit, promote and develop employees based on their skills and in a manner that supports diversity. This includes ensuring equal treatment regardless of gender, gender identity, social origin, sexual orientation, age, nationality, physical ability, disability, political beliefs, ethnicity, family status, religious beliefs or other ideologies.
In accordance with Section 107f of the Danish Financial Statements Act, we report annually on gender distribution in the Board of Directors and leadership levels in our annual report. For further data, please refer to our latest annual report here.
Born 1958
Joined the Board of Directors in 2025
Independent
469 pcs.
Experience from the financial sector and several board positions, including from Danish and international retail. In addition, experience with financial reporting, risk management and capital markets from a previous position as CEO of Sydbank A/S.
Deputy Chairman of the Board of Directors:
Member of the Board of Directors:
Born 1975
Joined the Board of Directors in 2025
Independent
300 pcs.
Experience from Morgan Stanley with a financial and strategic background as well as from leading roles in IC Group, as both CFO and CEO, Gubra A/S (publ) as deputy chairman, and Swedish RVRC Holding AB (publ) (Revolution Race) as chairman. In addition, experiences with roles in audit and nomination and remuneration committees as both chairman and member.
Chairman of the Board of Directors:
Deputy Chairman of the Board of Directors:
CEO:
Born 1978
Joined the Board of Directors in 2022
Non-independent
M+ II A/S has 851,487 shares (major shareholder).
Through her ownership and management positions in the M+ Group, which includes Hybel and M+ Ejendomme, she has great market insight into the construction and property industry. At the same time, she has broad legal experience with a background as a commercial lawyer and subsequently a long-term career as a defense lawyer with the right to appear before the Supreme Court.
Through Bettina Antitsch Mortensen’s many years of work in the construction and real estate industry, she has gained experience in the documentation requirements associated with construction.
Chairman of the Board of Directors:
Board member:
Director:
Born 1990
Joined the Board of Directors in 2025
Non-independent
103 pcs.
Experience with business-critical systems and digitalization on an international scale.
Chief Technology Officer:
Director:
Born 1963
Joined the Board of Directors in 2023
Employee Representative
30 pcs.
Payroll and ER Lead in People, Communication & Culture
Extensive experience within Flügger with employment in Payroll and HR since 1986. Dorthe Susanne Laursen has insight and understanding of how new initiatives and work processes affect the organisation.
Born 1983
Joined the board in 2023
Employee Representative
715 pcs.
Country Manager for Flügger Danmark and PP professional paint.
Great knowledge of the business as a whole through many years of experience in several different positions including. Regional Manager – Flügger, Sales Manager Professional – PP professional paint and most recently Country Manager for Flügger Denmark and PP professional paint.
Born 1990
1,260 pcs.
Experience from Carnegie Investment Bank and previous management role in Flügger with responsibility for
business development.
Warrants & RSU:
2021- Flügger group A/S
2017-2021 Carnegie Investment Bank
Born 1936
Personal holdings of Flügger shares:
Holdings of Flügger shares owned through the company SUS 2013 ApS with Sune Schnack:
More than 65 years of experience in Flügger.
1958- Flügger group A/S
Born 1990
Personal holdings of Flügger shares:
Holdings of Flügger shares owned through the company SUS 2013 ApS with Ulf Schnack:
In-depth knowledge of Flügger through management positions in both group and subsidiaries. Solid financial and strategic toolbox from education and previous job as senior consultant at Ramboll Management Consulting.
Warrants & RSU:
2018- Flügger group A/S
2015-2017 Rambøll
2011-2015 FSN Capital
2025- Flügger group A/S
2022-2024 Georg Jensen
2018-2022 L’Oréal
2011-2018 PANDORA A/S
2005-2011 Parfums Christian Dior
2003-2005 Selective Beauty
2020- Flügger group A/S
2016-2020 Novozymes
2013-2016 DR
2009-2013 Dong Energy
1999-2009 TDC
1997-1999 Lego
2009- Flügger group A/S
2007-2009 Ernst & Young
2000-2007 IC Company A/S
1996-2000 Falck
1988-1996 Deloitte
2021- Flügger group A/S
2017-2021 Bang & Olufsen
2015-2017 Telenor DK
2011-2015 Ledelseskraft
2007-2011 Oticon/ Demant
2004-2007 Debenhams/ Magasin
2003-2004 Siemens