In collaboration with the venture company Rainmaking, Flügger has developed the lifestyle brand Notes, changing the way we buy paint and design our homes. The approach is digital, sustainable and innovative, and it is more fashion than paint. The ambition is to create the world’s leading online paint brand for consumers.
Since 31-year-old Sune Schnack took the reins at Flügger in April 2021, one of the focus areas has been to utilise the innovative ability that is a core part of Flügger’s DNA: developing and scaling the company through continuous product and business model innovation.
– Our culture is innovative and we aim to innovate with a sustainable and digital focus. With the new business model, we have re-imagined the customer journey and invited the consumer into a trendy lifestyle universe that speaks to their usual way of making decisions in a digital world, says Sune Schnack, CEO of Flügger.
The lifestyle brand is an important component of an enhanced Direct to Consumer focus, which according to Sune Schnack is a natural continuation of Flügger’s green and digital direction.
– Flügger’s future is green, innovative and digital. Through the acquisitions of Detale CPH and Malgodt.dk, Flügger has in recent years built up key competences within digital development, performance marketing and design. Added to our high quality of sustainable products and a well-functioning infrastructure, we have the foundation to set the agenda for the future of paint and become the leading online player in decorative paint, explains Sune Schnack.
Notes delivers Danish-produced quality paint, certified with the Nordic Swan Ecolabel and the EU Flower, directly to the design and environmentally conscious consumer. One of the main goals of the new online brand is to ensure less waste and more sustainability. At www.notesofcolour.com, an online calculator shows exactly how much paint is needed. And on the packaging side, Flügger has specially developed a bag with a pouring spout for the paint, which significantly reduces plastic consumption and paint waste.
– In addition to the important mission of sustainability, Notes was created to make it easy for the design-conscious consumer in a busy everyday life, and the entire customer journey is designed accordingly, says Sune Schnack.
For example, large self-adhesive wall samples made from the original colours are sent free of charge to the customer. And 40 colours from the top trend shelf have been developed for modern homes, architects and designers. In addition, optimal tools for the job are already compiled in ready-made paint kits, most of which are produced in the Group’s own factories in Sweden with respect for the sustainable agenda.
– Paint is a great way to set the tone and mood of your home. We have gathered the best materials in the industry and added an inspiring universe of experiences where customers can be guided to find the colours they like best for their particular style. It’s quick, easy and without the complexity that many consumers get tired of when they stand in a store and have to navigate through hundreds of colours, qualities and materials, says Sune Schnack.
With Notes, Flügger and Rainmaking have global ambitions. The venture company Rainmaking specialises in helping established companies to combine experience and fundamentals with entrepreneurship.
– Our collaboration with Flügger is on an international scale and we complement each other to perfection. Flügger knows everything about paint and quality, and we know everything about developing a scalable online business, so it’s a strong match. The fact that we have gone from an idea to going live with Notes in less than a year is a testament to the strength and agility of the project, says Kasper Vardrup from Rainmaking, who is also on the Notes Board.
Casper Paggio Hansson Felt
Communications Manager
In accordance with Section 107d of the Danish Financial Statements Act, Flügger has defined diversity targets for the composition of the group’s Board of Directors, Executive Board, and overall workforce.
When appointing the members in Flügger group A/S elected by the general meeting, we focus on both diversity and the individual members’ competencies and experience. Our goal is to ensure gender balance and a broad skill set aligned with the company’s core and strategic priorities.
We have defined specific targets for gender representation and independence on the Board:
The management of Flügger group A/S consists of three members: the CEO, CFO, and majority shareholder Ulf Schnack, who has been actively involved in the company since 1958.
Flügger has chosen not to define specific diversity targets for the management. This is because we prioritise insight, experience and relevant competencies when appointing executive members.
Flügger aims for a gender composition in other management levels and the overall workforce where the underrepresented gender constitutes at least 40% (40/60%), aligning with the objective for the composition of the Board of Directors.
Flügger’s recruitment principles and guidelines further support Flügger’s diversity objectives and policy.
We continuously strive to ensure diversity both at the leadership level and across all employee groups.
Our efforts are based on the following principles:
At Flügger, we believe that a diverse workplace and an inclusive work environment are valuable assets. We recognize and value individual differences and believe that diverse teams – including leadership – drive innovation, make better decisions and foster openness and tolerance across the organisation.
Flügger is committed to being a responsible employer. We recruit, promote and develop employees based on their skills and in a manner that supports diversity. This includes ensuring equal treatment regardless of gender, gender identity, social origin, sexual orientation, age, nationality, physical ability, disability, political beliefs, ethnicity, family status, religious beliefs or other ideologies.
In accordance with Section 107f of the Danish Financial Statements Act, we report annually on gender distribution in the Board of Directors and leadership levels in our annual report. For further data, please refer to our latest annual report here.
Born 1958
Joined the Board of Directors in 2025
Independent
0 pcs.
Experience from the financial sector and several board positions, including from Danish and international retail. In addition, experience with financial reporting, risk management and capital markets from a previous position as CEO of Sydbank A/S.
Deputy Chairman of the Board of Directors:
Member of the Board of Directors:
Born 1975
Joined the Board of Directors in 2025
Independent
0 pcs.
Experience from Morgan Stanley with a financial and strategic background as well as from leading roles in IC Group, as both CFO and CEO, Gubra A/S (publ) as deputy chairman, and Swedish RVRC Holding AB (publ) (Revolution Race) as chairman. In addition, experiences with roles in audit and nomination and remuneration committees as both chairman and member.
Chairman of the Board of Directors:
Deputy Chairman of the Board of Directors:
CEO:
Born 1978
Joined the Board of Directors in 2022
Non-independent
M+ II A/S has 851,487 shares (major shareholder).
Through her ownership and management positions in the M+ Group, which includes Hybel and M+ Ejendomme, she has great market insight into the construction and property industry. At the same time, she has broad legal experience with a background as a commercial lawyer and subsequently a long-term career as a defense lawyer with the right to appear before the Supreme Court.
Through Bettina Antitsch Mortensen’s many years of work in the construction and real estate industry, she has gained experience in the documentation requirements associated with construction.
Chairman of the Board of Directors:
Board member:
Director:
Born 1990
Joined the Board of Directors in 2025
Non-independent
103 pcs.
Experience with business-critical systems and digitalization on an international scale.
Chief Technology Officer:
Director:
Born 1963
Joined the Board of Directors in 2023
Employee Representative
30 pcs.
Payroll and ER Lead in People, Communication & Culture
Extensive experience within Flügger with employment in Payroll and HR since 1986. Dorthe Susanne Laursen has insight and understanding of how new initiatives and work processes affect the organisation.
Born 1983
Joined the board in 2023
Employee Representative
715 pcs.
Country Manager for Flügger Danmark and PP professional paint.
Great knowledge of the business as a whole through many years of experience in several different positions including. Regional Manager – Flügger, Sales Manager Professional – PP professional paint and most recently Country Manager for Flügger Denmark and PP professional paint.
Born 1990
Holdings of Flügger B shares, incl. related parties:
Experience from Carnegie Investment Bank and previous management role in Flügger with responsibility for
business development.
Warrants & RSU:
2021- Flügger group A/S
2017-2021 Carnegie Investment Bank
Born 1936
Holdings of Flügger A and B shares, incl. related parties:
More than 65 years of experience in Flügger.
1958- Flügger group A/S
Born 1990
Holdings of Flügger A and B shares, incl. related parties:
In-depth knowledge of Flügger through management positions in both group and subsidiaries. Solid financial and strategic toolbox from education and previous job as senior consultant at Ramboll Management Consulting.
Warrants & RSU:
2018- Flügger group A/S
2015-2017 Rambøll
2011-2015 FSN Capital
2025- Flügger group A/S
2022-2024 Georg Jensen
2018-2022 L’Oréal
2011-2018 PANDORA A/S
2005-2011 Parfums Christian Dior
2003-2005 Selective Beauty
2020- Flügger group A/S
2016-2020 Novozymes
2013-2016 DR
2009-2013 Dong Energy
1999-2009 TDC
1997-1999 Lego
2009- Flügger group A/S
2007-2009 Ernst & Young
2000-2007 IC Company A/S
1996-2000 Falck
1988-1996 Deloitte
2021- Flügger group A/S
2017-2021 Bang & Olufsen
2015-2017 Telenor DK
2011-2015 Ledelseskraft
2007-2011 Oticon/ Demant
2004-2007 Debenhams/ Magasin
2003-2004 Siemens
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