At Flügger, a bold and unconventional approach has been chosen to ensure that all employees – from factories to stores – are actively involved in the new strategy, Flügger Organic. The approach has already led to significant improvements in both employee engagement and business performance.
When Flügger embarked on a new strategic period, it became clear that the previous strategy hadn’t fully taken root in the organisation. Engagement surveys showed that many employees neither knew about nor understood the company’s direction. This sparked the development of a new and innovative way of working with strategy.
Instead of traditional, extensive PowerPoint presentations, managers were given a specially designed paint bucket called a ‘Bucket of tools’. On the outside, the strategy and culture were described; on the inside, the bucket contained practical tools for dialogue and reflection – including interactive games, feedback tools, talking points, and guides. The strategy also received a unique visual identity and even a musical theme.
This new approach sparked fresh conversations and helped break down barriers across the value chain. Leaders were able to engage their teams in new ways and explore what the strategy actually means in their day-to-day work.
Another key element has been the implementation itself. Rather than launching the strategy with a single large kick-off event, it has been introduced gradually through short, repeated sessions and ongoing training for leaders. This rhythm has made it easier to maintain focus in a busy work environment and to turn the strategy into concrete action.
The initiative has quickly had an impact:
Flügger emphasises that the work is far from over. The strategy implementation is seen as an integrated part of creating value for customers – alongside specific business initiatives.
