The strategy places the professional painter at the centre of everything we do and aims to drive profitable, organic growth.
In the new strategy, Flügger Organic, the basic attitude of being a ‘co-creator of a greener industry’ is continued, which has applied to Flügger since its origins with water-based paints. Furthermore, the strategy strengthens Flügger’s market position by introducing clear commercial options and opt-outs, while pursuing organic growth that also enhances overall profitability
Flügger Organic consists of five strategic areas: ‘The Nordic Region’, ‘International’, ‘Brand’, ‘Simplification’ and ‘Resilience’.
