Flügger’s ambition is to be the natural first choice for the professional painter. This puts the professional painter in the front row even more than before:
-“Flügger is the quality-conscious painter’s best choice, whether you paint professionally or privately. However, we see a trend in the market. More and more private individuals are choosing professionals for their painting projects. Therefore, we intensify our focus on our professional customers when developing new paints, spackle, tools and other solutions,” says Sune Schnack, CEO of Flügger.
The development has been underway in recent years. The slogan of being ‘the painter’s supplier’ remains an integral part of Flügger’s DNA. This development is expected to become even more pronounced in the future:
-“Over the past year, we moved closer to painters and developed our partnerships. We meet our customers in their everyday lives and learn from them. Consequently, we launch products that solve painters’ challenges and increase their productivity. For example, the Flügger Document Manager provides documentation so that painters can be part of the growing number of sustainable buildings. This benefits our customers and therefore Flügger.”
Other examples include the launch of Dekso AÏR; the first paint with the Nordic asthma allergy label, Asthma Allergy Nordic. Almost simultaneously, Flügger launched a complete series of products for wet rooms. These products reduce the painter’s actual working time by 33%.
The common element is that the products make a real difference to both the climate and the painters’ working environment:
-“Our eco-and asthma-allergy-labelled products need to be desirable to painters so they choose them. This makes a real difference to the individual painter, who is in contact with fresh paint every day. Because painters buy the largest volumes, our focus here creates the biggest difference for the environment and the climate.
Flügger’s new strategy also recognises that the company has the necessary experience, products, and development and production capacity to grow primarily organically rather than through acquisitions:
“We succeeded in our export markets and our stores outside the Nordic region. Flügger will use the valuable lessons learnt from the last strategy period to continue and scale that model. We expect it to further strengthen our international growth. The company is ready for the growth, having invested in our factory capacity in recent years,” says Sune Schnack. He emphasises that the Nordic region remains the group’s main market:
“We believe in the Nordic region, which will continue to be our main market. We have gained market shares in the past year and we believe this will continue with our strong focus on delivering solutions and services that make a difference in the customer’s everyday life. However, we expect the main growth to come from outside a mature Nordic market with a relatively low economic growth, as the Eastern European markets in particular are expected to increase in the coming years,” says Sune Schnack.
